What we did:
Global launch of a new line of skincare products done in collaboration with world-famous actress Salma Hayek and giant CVS/pharmacy stores. A major celebrity photoshoot with lots of moving parts and lots of personalities. The challenge was making it look easy, taking a perfectly reasonable budget and making it look like money was no object.

What they said:
“They combine the professionalism of a well-established production company with the resourcefulness of a savvy new start-up. In this challenging economy, they've proven a valuable partner in achieving breakthrough results at a fraction of what your creative budgets used to be. They consistently gather great talent, negotiate better fees, and keep costs within my budgets.”

— Gaemer Gutierrez, VP Creative Director, CVS/Caremark

What we did:
Direct partnership with L’Oréal’s marketing VP on photoshoot needs outside their advertising agency’s domain. Over the course of almost 10 years, we managed dozens of photoshoots for most of L’Oréal’s haircolor brands. We aggressively negotiated with both photographers and models to get the best possible talent to work within L’Oréal’s complex Global Contract structure. We handled casting for hundreds of models – organizing prep, configuring the most efficient shoot schedules, and managing the contract inventory.

What they said:
“They play the negotiating game aggressively, but fair and square. Roark is actually particularly skilled at making room for win-win outcomes. Even though I'm under no illusions that they don’t put their client’s interests first, I appreciate that they take my needs and perspective into account, too.”
— Jeffrey Kolsrud, President, Q Models

What we did:
Retained as search consultants to find a new corporate ad agency for a revitalized image campaign. We created, refined and distilled a list of boutique agencies for presentation to client, coached agencies on pitch formulation and presentation, then consulted and partnered with the client team on selection process.

What they said:
“Roark Dunn delivered exactly what we'd asked him to bring: A handful of enthused and fully-briefed boutique agencies to pitch for our business. He proved to be an extremely capable partner in our search. His questions were insightful and he quickly grasped both where we’d been and needed to go. He impressed me with his tenaciousness, his ability to simplify, to motivate and to communicate.”
— Lisa Decker, SVP Marketing, Branding, Caché

What we did:
Following-up on a major upgrade in the quality and appeal of its products, the Schwinn marketing team sought to create more of a hip Americana-lifestyle feeling for its latest campaign. While print and TV advertising were handled by their AOR, the creative for this lookbook was generated internally and we were brought in to execute. The challenge was to create a scope of images that told very different stories — from suburban families to urban hipsters — to be shot in one day.

What they said:
“I hired Roark Dunn to help me source photographers, models and production for Schwinn's Spring / Summer catalog. They more than paid for themselves. Roark's team made it possible for me to deliver hip lifestyle images that looked much higher in production value than my budget should have afforded. My organization was thrilled.”
— Hillary Benjamin, Global General Manager, Schwinn

What we did:
Chosen by in-house marketing team to deliver projects with editorial-style DNA for mass market budgets. Our traditional strategy of aggressively strong prep and fluid communication was joined by both the photographer and creative director to great benefit. We assembled a team of specialists, consultants, and artists who were all quickly on the same page and able to hit the ground running. The resulting beautiful images dramatically improved upon previous Beauty 360 photography.

What they said:
“Roark’s a smart guy. He keeps asking the right questions, knows when to push back and when to get out of the way. And he’s good at picking the right talent for his clients.”
— Kate Ryan, Owner, Kate Ryan, Inc.

What we did:
A new VP had been brought in to elevate the brand and we were given the task of sourcing photographers with both an edgy, editorial style and an understanding of the nuances of photographing hair in many variations. We reviewed scores of photographer portfolios – locally and globally – and submitted the edited and prenegotiated group to the marketing department. We negotiated the contract for a celebrity hairstylist and used his name to negotiate better models, then managed production on six photoshoots. The brand’s upgrade was an unqualified success.

What they said:
“Redken’s success in creating relevant advertising I think is the most interesting story at L’Oréal this year…”
— Jean-Paul Agon, President, L’Oréal USA

What we did:
Nine brands, ranging from contemporary/designer to juniors and each with its own look-and-feel. Two dozen models shooting on-location in Florida, and in-studio in NY. Logistics aside, we needed well-briefed photographers who could fluidly create individual looks and make this appear to be nine separate shoots. A four-day shoot shoehorned into two.

What they said:
“Since I can’t clone myself, I choose to work with Roark Dunn as my partner on major photography projects. He gets me. He lets me be the good cop while making sure that my needs are communicated and carried out.”
— Christina Cassar, VP Marketing, Kellwood

What we did:
Launch of new dermabrasion system for P&G Beauty. Celebrity brand ambassador Giuliana Rancic, celebrity photographer Matthew Rolston, and a splashy Hollywood set with many extras. There were lots of personalities to get in-sync and we were everywhere on shoot day, making sure needs were clear, goals were met, and even exceeded.

What they said:
“Roark Dunn was the Photoshoot-Whisperer on this project. He knew what I needed, he understood what the photographer wanted and helped build bridges between the two. His diva-management skills helped me focus on my job and his team shoehorned a major shoot into an only adequate budget.”
— Jérôme Bérard, Chief Creative Officer, Bérard Associates

Nuance Salma Hayek What we did / What they said

L’Oréal What we did / What they said

Caché What we did / What they said

Schwinn What we did / What they said

Redken What we did / What they said

Beauty 360 What we did / What they said

Kellwood What we did / What they said

Proctor & Gamble What we did / What they said

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